Florist and retailer of gift baskets
Case Study Commissioned by Google
I feel that a combination of industry-specific keywords, a well put together campaign and the team at Searchsmart is the only way to gain front page exposure in what is a very competitive market
Millennium is a Perth-based florist owned and operated by Denise Ash. As well as selling flower arrangements, Denise stocks a range of gifts, from living plants and gift baskets to balloons and soft toys. A small business that focuses on the local area, Millennium services metropolitan Perth, as well as country WA. It has an annual turnover of $600K and employs eight people.
Denise began advertising with AdWords in early 2007, as part of an integrated advertising campaign. It was not her first foray into online marketing however – she was already using Yahoo Search, as well as regular direct email campaigns to existing customers. After managing her own campaign for some time, Denise turned to Searchsmart to oversee her AdWords account and take it to the next level.
Specifically, she wanted to increase sales and awareness of her website, optimise her account and keyword selection and achieve first-page exposure for her AdWords ads.
Since employing the services of Searchsmart, Denise has more targeted and refined keyword list. This has resulted in a significant increase in clicks, sales and qualified leads, both through her website and over the phone." I feel that a combination of industry-specific keywords, a well put together campaign and the team at Searchsmart is the only way to gain front page exposure in what is a very competitive market."
Overall, AdWords has helped Denise achieve a 200% ROI and expand her business with a combination of new customers and regular purchases from existing customers. Search engine marketing now drives a large part of my everyday business through to my website and telephone orders through to my shop.
"It has been a very successful adventure for our business", says Denise.Denise has stopped using Yahoo Search and now also advertises on Google Maps business listings, which she finds a great add-on for her AdWords advertising. And these days Searchsmart takes care of finding new customers for Millennium, leaving Denise to service the customers she already has
